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Rebecca Sykes tapped as Mofilm global CEO to pursue 'culturally relevant creative'

You & Mr Jones

Video content creation network Mofilm has promoted Rebecca Sykes to global chief executive where she will be tasked with growing the company and its community of filmmakers.

Sykes was appointed by, and will report to David Jones, founder of You & Mr Jones, which owns the video network. Working in the London office, she will work alongside Trak Ellis-Hill, recently promoted UK executive creative director, and chief finance officer Elizabeth Hunter.

The group will continue to connect marketers with creators in the video space, but Sykes will leverage her experience working as an account – and then managing – director. She previously oversaw Super Bowl work for Chevrolet, launched an academy for African filmmakers in association with Guinness and oversaw Cupidity, the group’s teen love story series which Cornetto bought into.

David Jones said: “Bekki is a brilliant leader who has proven herself time and time again in the seven years she’s been at Mofilm. She is the perfect choice to lead Mofilm through its next growth phase.

"Their people-powered model is getting huge traction with major global brands looking to drive down their non-working media costs without compromising on quality. I’m also excited that she is leading an all-female C-suite at Mofilm – sadly something that is still too rare in the industry.”

Sykes said: “Mofilm and its core proposition – the democratization of creativity – is even more relevant today than it was when we founded the business. We are living in a time when technology has the power to cross borders and raise voices.

"We need to embrace diversity in our storytelling and smart brands are recognizing that. I look forward to advancing the work and ethos of the Mofilm community, which is passionate about working with brands across the globe to deliver innovative, culturally relevant creative content that drives significant results.”

Mofilm works with 10,000 filmmakers in 182 countries. It was acquired by You & Mr Jones in 2016.