Following a review that began in December, Dunkin’ Donuts has named BBDO Worldwide its creative agency of record.
The move officially ends the coffee brand's longtime relationship with Boston-based Hill Holliday, which previously served as its agency of record for nearly 20 years. The IPG-owned agency is responsible for the brand's famous 'America Runs on Dunkin' tagline.
According to Dunkin' Donuts, Hill Holiday chose not to participate in the review.
In addition to BBDO Worldwide, Dunkin' Donuts has handed retail and in-store marketing responsibilities to ARC/Leo Burnett.
“This is an incredibly exciting time for our brand, with new menu choices, next-generation store design and new technology, all designed to transform Dunkin' Donuts into America's favorite, beverage-led, on-the-go brand,” said Dunkin’ Donuts US chief marketing officer Tony Weisman, who joined the company last year after serving as North American chief executive of DigitasLBi. “We loved the insights and innovation that BBDO Worldwide brought to the pitch, and we believe they are the best partner to help us transform and elevate our marketing, finding fresh and relevant new ways to inspire and captivate customers."
David Lubars, chief creative officer of BBDO Worldwide, added: "Dunkin' Donuts holds a big place in the hearts of millions of people who fuel their day with Dunkin's coffee, donuts and breakfast sandwiches. We were inspired by the brand's commitment to innovation demonstrated both by the entire executive team, and the franchisees who truly own the customer experience."
Dunkin' Donuts is also currently conducting a review for its media buying and planning. Incumbent media agency Trilia, owned by IPG, is participating in the review.