The council, which launches with 20 chief marketing officers on board, will be chaired by P&G chief brand officer Marc Pritchard.
According to the ANA, the CMO Growth Council will “represent the collective agenda and voice” of a unified community of marketing’s leaders. The ultimate aim is to support the international community of chief marketing officers with a global leadership agenda.
The CMO Growth Council will have its annual meeting at this year’s Cannes Lions festival, which will be followed by a keynote session at a half-day program exclusively for brand marketers. The full list of council members will be released ahead of the festival, which takes place from June 18-22 this year.
Commenting on his role, Pritchard said: “CMOs all over the world are facing similar growth challenges and opportunities. The CMO Growth Council offers an important platform for marketing leaders from around the world to discuss, collaborate and take actions to help drive the entire industry forward. I have high hopes for what we can achieve together.”
Philip Thomas, Ascential Events chief executive and chairman-elect of Cannes Lions, added: “Cannes Lions champions the clear correlation between creativity and business success, and for nearly two decades the world’s biggest marketers have used the Festival as an opportunity to see what great creative looks like, and learn more about the people behind the greatest work in the world. We are delighted to be partnering with the ANA on this important initiative, and working with the world’s biggest advertisers to unleash the power of creativity to drive growth.”