Australian insurance firm iSelect has unveiled a new brand campaign which states its intention to allow Australians to live life to the fullest without the burden of everyday issues.
The new positioning, which is called ‘All Over It’ and created by creative agency The Royals, wants to take everyday issues like searching for an electricity provider or for a better insurance policy off the minds of Australians, which will allow them to put more time and effort into the things they love doing.
According to iSelect, it aims to do this by adding more product categories and providing its customers with great experiences on its platforms.
“Our research shows that the mental load of life admin has become too heavy a burden for many Australians,” said Kirsten Craven, group executive for Marketing at iSelect.
“They are wasting time and money on trying to manage their insurance, utilities and services, getting lost in the complexity and confusion; it’s a constant frustration that never goes away. At iSelect, we believe Australia deserves to be liberated from the stress and confusion of all that is Life Admin, and we’re on a mission to get all over it for them.”