The Drum and HP have partnered on Creative Cities Singapore 2018, with the breakfast panel event taking place on 26th April.
The Creative Cities series, which aims to champion creativity across the marketing and advertising industries in important global markets, will take place at the Artscience Museum, where HP is supporting the ‘Art from the Streets’ exhibition as Innovation Sponsor.
To attend the free breakfast event, visit the sign up page and let us know that you can come. HP will be giving the first 50 registrants a free item that it’s personalised using its technology.
The theme for this year’s event is ‘Brandalism in Singapore: can art ever be commercial?’ and aims to look at the ways in which creativity in art and business collide regularly in the Red Dot. At the heart of this are the bastions of commercial creativity - the agencies - and panelists Joakim Borgström (BBH executive creative director) and Pat Law (Goodstuph founder).
HP senior regional marketing manager Conrad Mendoza will add in the point of view of a client, as well as discussing how HP’s using print to find new relevance between consumers, brands and, sometimes, artists. Further panelists will be announced in due course.
Mendoza, said: “In today’s digital world, brand messages are ephemeral and there’s a greater need to stand out from the clutter to earn the attention of consumers. Combined with creativity, digital print allows brands to use online data and trends to bring to life unique and impactful offline experiences. At HP, we believe in working with print service providers, brands and creatives to reinvent the possibilities of what can be printed, how it can be printed and where it can be printed.”