Mediacorp ends print edition of popular magazines and gives up publishing Elle

The beleaguered media giant also had to cease the print edition of its free broadsheet Today in 2017. Photo: CNA.

Mediacorp is ceasing the print editions of some of its magazine titles, moving them to digital-only from September.

Its entertainment magazines 8 Days and i-Weekly, which are in English and Mandarin respectively, will focus on growing their digital properties which have ‘gained popularity over the past year’, the company confirmed.

In addition, Mediacorp said it will be giving up its license to publish the local version of Elle, with the last edition to be publish in September, as well as closing its parenting advice website SmartParents.

The beleaguered media giant also had to cease the print edition of its free broadsheet Today in 2017, which resulted in the retrenchment of 40 staff.

The latest move by the company will not result in more job losses, according to the company, as staff who have been impacted by the changes, will be retrained and redeployed.

“The moves we are announcing today enable us to focus our editorial capabilities on the digital delivery of content. We will continue to innovate, create and present lifestyle and entertainment news in fun and relevant ways for readers and clients,” said Debra Soon, chief customer officer at Mediacorp.

“Through our digital offerings, TV and radio platforms and ground events, we are increasing engagement and building communities.”

Meanwhile, Mediacorp’s fierce rival, Singapore Press Holdings, announced on Tuesday (10 March), that its media business fell by 7.4% to S$ 12.4m. It also continues to lose advertising dollars to Facebook and Google, with its ad revenue dropping by 9.3% to S$ 10.7m.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.