Man City FC names Nexon as an official social football gaming partner in South Korea

The partnership will see Nexon expand in-game ‘Fifa Online 4’ content in collaboration with Manchester City. It will further provide fan engagement opportunities such as official club tours to the club’s Etihad Stadium in Manchester and a variety of on-the-ground matchday screening events.

Jeonghun Lee, chief executive officer of Nexon said: “It’s a great honour to work shoulder to shoulder with one of the Premier League’s leading football clubs, and I hope our partnership will diversify both the online and offline football experience for Fifa Online 4 players.”

Damian Willoughby, senior vice-president of partnerships at City Football Group, said:“Fifa Online is one of Nexon’s most successful titles and one of the most recognised titles in Asia, boasting a passionate community of online users. Through this partnership, we look forward to engaging with FIFA online users in Korea and enhancing the game they love by developing in-game experiences and digital content.

“We are also delighted to be extending our footprint in Korea, an important market for Manchester City, and doing so with a partner who will help us to further engage with our fans here.”

Manchester City earlier drove US fandom with Fifa 17 eSports tournament.