Manchester City FC is looking to further strengthen its eSports presence by signing Korean gaming company Nexon as the club’s official social gaming partner in South Korea.
As part of the agreement, Nexon will draft an official Manchester City ‘FIFA Online 4’ ambassador from the upcoming ‘Fifa Online 4’ tournaments, providing opportunity for competitive eGamers in Korea.
The partnership will see Nexon expand in-game ‘Fifa Online 4’ content in collaboration with Manchester City. It will further provide fan engagement opportunities such as official club tours to the club’s Etihad Stadium in Manchester and a variety of on-the-ground matchday screening events.
Jeonghun Lee, chief executive officer of Nexon said: “It’s a great honour to work shoulder to shoulder with one of the Premier League’s leading football clubs, and I hope our partnership will diversify both the online and offline football experience for Fifa Online 4 players.”
Damian Willoughby, senior vice-president of partnerships at City Football Group, said:“Fifa Online is one of Nexon’s most successful titles and one of the most recognised titles in Asia, boasting a passionate community of online users. Through this partnership, we look forward to engaging with FIFA online users in Korea and enhancing the game they love by developing in-game experiences and digital content.
“We are also delighted to be extending our footprint in Korea, an important market for Manchester City, and doing so with a partner who will help us to further engage with our fans here.”
Manchester City earlier drove US fandom with Fifa 17 eSports tournament.