Mexican startup Flyr raises $6m to bring 'TV quality' ads to Apple devices

Mexican start-up Flyr brings TV standard ads to Apple devices

Flyr, the fledgling Mexican startup, has raised $6m to help make its dream of democratising delivery of TV-standard adverts on iPhones and iPads a reality.

Brainchild of VFX specialist Hassan Uriostegui, the vision seeks to bring Hollywood visual effects into the hands of everyone by providing a fully functional media compositor and animator for smartphones and tablets.

Made possible by the exponential growth in computing power in Apple’s handsets, now more powerful than most desktop computers, the software is being supported by a strategic alliance with Renderfam Studios, which has built over 10,000 customisable video templates.

Renderfam employs a dozen graphic designers and claims to be able to produce ‘TV-quality content’ 10 times quicker than other video professionals courtesy of easily customisable templates which can then be shared on social media.

In a statement Flyr said it was “empowering mom & pop businesses and individual entrepreneurs to share social-TV content with the same quality otherwise limited for premium brands".

Launched in January Flyr has grown to reach 13,000 paid subscribers and one million user generated projects.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.