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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Himalayan Sparkling has made a bottle that plays sounds from the mountains as you drink

Indian mineral water brand Himalayan Sparkling has introduced a limited-edition ‘sound cap’ bottles which are designed to play various sounds of wind from the Himalayas when you twist open the cap of the bottle.

The technology which is designed and developed by J. Walter Thompson (JWT) India, allows the sound cap integrated with a built-in chip to make sound when opened and is silenced when the bottle is closed.

The technology allows the bottle to play the sounds of "whistling winds, melting mists, drop by drop percolation and rare rock surface liquid percussions", which, according to its creators JWT, was recorded by radio transmitters and underwater stream synthesizers.

The cap features an embossed logo of Himalayan which is coloured with shades of silver and is presented in a pyramid shaped case exclusively designed for the ‘Sound of Water’ bottle.

The limited-edition bottles are being made available at select outlets in Mumbai and New Delhi.

Kuttiah K S, vice president and head of marketing, NourishCo Beverages said: “We are extremely excited to introduce an unparalleled innovation that captures the sound of the wind from the upper reaches of the Himalayas in the bottle, thus creating an immersive and a unique sensorial experience for our consumers, by transporting them imaginatively to the source of our water.

"This sound cap is a celebration of the rawness and fineness of Himalayan – two propositions that make Himalayan Sparkling a perfect accompaniment for fine dining experiences.”

Senthil Kumar, chief creative officer, JWT India shares “The sound cap was designed to bring alive the source of Himalayan Natural Mineral Water and make it a unique multi-sensorial consumption experience for every consumer.

"This idea took the team over two years to develop and was implemented through intensive collaboration with sound engineers, time lapse trackers and product design experts across the world. The R&D team at NourishCo has painstakingly ensured that the design and the experience is elevated within the product environment.”

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