The deal, valued at up to £14.5m over three years, will see The Mission integrate Krow with its own Bigdog agency, with both operating from joint offices within the capital to benefit from shared opportunities, marketing experience and creativity.
This new alignment will see Bigdog and Krow both retain their own distinct brand and leadership teams with Krow founders Barry Cook, Nick Hastings, John Quarrey and Malcolm White continuing in post, reporting directly to The Mission’s board.
David Morgan, executive chairman of The Mission, said: “Krow’s team members share our values and their position in the market, strategic expertise, creativity and strong senior team will complement our portfolio of agencies and increase our important foothold in London.”
Barry Cook of Krow added: “The acquisition by The Mission is all about building our capabilities and those of the group to meet future client demand. This is a rare and valuable opportunity to become part of a group that has such complementary people and services to those at Krow.”