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Sushi chain Yo! launches new UK and US websites with Ridgeway

Sushi from Yo!

Japanese streetfood and sushi chain Yo! has selected digital agency Ridgeway to craft and deliver the rebuild of the company’s UK and US websites.

The website was built on the Kentico CMS platform and highlights the restaurant food’s provenance, while also showcasing the quality and variety of the menu. The site has been designed to produce a more integrated approach to exploring the menu listings, finding restaurants and ordering takeaway dishes via online delivery site Deliveroo. Yo!, now in its 21st year of business, has 90 restaurants within the UK and worldwide.

“Ridgeway’s approach starts with an intense and collaborative workshop process to uncover the specific needs and outcomes. The process covered strategy, user experience, design, website performance, and delivery. All of this work came with the aim of optimising the customer experience,” said Yo!’s digital marketing manager, Hoiyan Hoang.

She continued: “The new website showcases our executive chef’s innovative new menu - inspired by Japanese street food - through exciting design, storytelling, and engaging content.”

Ridgeway’s managing director, Simon Cole, added: “Yo! is a fantastic brand, and one that’s a real privilege for us to be working with. We’re excited to deliver great results and look forward to building a long-term partnership with the team.

Digital agency Ridgeway has worked with a variety of retail brands including The De Beers Group, Twinings and HMV.

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