Modern Marketing

Hit Stories: the making of The Great British Bake Off

April 10, 2018 | 3 min read

Journalist John Plunkett talks to the makers behind the nation’s biggest hit TV shows in a new video series.

Anatomy of a hit video series

Hit Stories: The making of The Great British Bake Off

Marketing directors often say that maintaining the quality of programming is the most important thing that TV can do. A new video series provides evidence of this, exploring the relationship between hit TV shows and the audiences that advertisers rely upon to make their advertising widely seen, accepted and effective.

The series, 'Hit Stories', will see journalist John Plunkett talk to the makers behind the nation’s biggest hit TV shows and ask how it’s done and what’s coming next. In a world where advertisers are increasingly growing their own content output to engage audiences directly, there is much to learn from the very best in the business.

In the first episode, Plunkett talks to Richard McKerrow, co-founder and creative director at Love Productions, about the phenomenon that is The Great British Bake Off, how the show made the transition to Channel 4 with a new presenter line up and his recipe for keeping it fresh in 2018.

Produced by Thinkbox, the series has been devised to offer a peek behind the curtain of TV content production and to share previously unheard insights, showing advertisers and agency professionals how great TV content is made and how strong relationships with viewers are built.

Find out more about Thinkbox here.

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