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ANA brings back 'Journey by Design' campaign to promote Japan

All Nippon Airways has launched part two of its 'Journey by Design' campaign, which will again use influencers to promote Japan as a travel destination.

The Japanese airline launched the first part its ‘Journey by Design’ campaign in 2017 to highlight the benefits of flying with ANA and showcase its domestic network.

Part two of ‘Journey by Design’ will see influencers like WiriWiri and Chanagan from Thailand, Chloe Nguyen (Vietnam), The Smart Local (Singapore), Josephine Yap (Malaysia) and Lastday Production (Indonesia), creating videos and photo posts for YouTube and Instagram about their experience in Japan, for their respective countries.

The airline retained the services of social video agency Brave Bison for the new campaign.

“Working with Brave Bison has been a great experience, from our first informal chat to the very professional and insightful development and production of the ‘Journey by Design’ campaign, which hit all of our objectives. We are excited to be working together again and to be continuing the campaign,” said Masaru Watanabe, manager of marketing and sales for Asia and Oceania at ANA.

Part one of the campaign saw Kevin Hendrawan (Indonesia), mingjai14 (Hong Kong), Haley Dasovich (Philippines), KIMDAX (South Korea) and newapplearial (Taiwan) were flown to Japan after crowdsourcing ideas from friends to explore different parts of the country and take part in an exciting Instagram challenge, all while filming a travel vlog to sum up their experience.

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