Virgin Active launches 'CPROBIC' to teach CPR while burning calories

Fitness club Virgin Active has launched a new exercise class in Thailand which will teach its members life-saving skills while burning calories at the same time.

The exercise, which is called ‘CPROBIC’, was created after statistics found that only 6% of patients needing on-the-spot CPR receive it before reaching the hospital, as most Thais have very little CPR practice.

The class will be taught by CPR-certified trainers from Virgin, which the gym claims will help members burn more than 400 calories in 45 minutes.

The campaign for the new class was conceptualised and launched by BBDO Bangkok in Thailand in March.

Virgin Active: CPROBIC by BBDO

Added 09 April 2018
Agency: BBDO
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