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Gordon Young
Editor-in-chief at The Drum

Unlimited brings data and creative closer together in agency group restructure

Unlimited Group's new look and disciplines

Agency network Unlimited Group has responded to client demands for a simplified business model, announcing a restructure and brand refresh.

Each of the group’s 27 agencies – which include TMW Unlimited, Fever Unlimited –will now fall into one of the following seven categories: health, customer engagement, brand, digital transformation, B2B and technology, CRM and acquisition, and insight and analytics.

The new structure, named 'Experts in the Impact of Art and Science’, has been implemented to ensure clients get a better understanding of how creative and insight interlink within the group. As part of the new brand identity, each category has been assigned a colour and a symbol resembling a U (viewable above).

Unlimited is selling access to its talent blocks using this scheme too. Brands can connect with each discipline pillar individually or buy access to the whole suite of expertise.

Tim Bonnet, president of the Unlimited Group, said: “We are the only agency in town where our neuroscientists share the same canteen as our brand creatives, and it’s this mixing of disciplines, of people, that’s key to reaching the holy grail of integration.

“Our new structure will enable us to better stake our claim as experts at the bleeding edge where insight, data, technology and measurement meet creativity and experimentation: the impact point between art and science.

Bonnet reflected in particular on calls from P&G’s Marc Pritchard for agencies to "employ fewer account managers and focus on creative output". He added: "This is just what our re-structuring – as now communicated through our new branding – is designed to do.”

Affected by the change is Unlimited’s suite of agencies which includes: Health Unlimited, TMW Unlimited, Fever Unlimited, Splendid Unlimited, Nelson Bostock Unlimited, Prophecy Unlimited and Walnut Unlimited.

Unlimited has also confirmed it will be announcing some acquisitions in the coming months.

The switch-up comes during a sustained period of consolidation and restructuring in the marketing industry. WPP in particular in in ardent pursuit of simplification through simplification, as is Publicis Groupe with its Power of One model.

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