'Tap for Change' product optimises charity donations using contactless technology

By Jessica Davis | Consultant Journalist

Earnest

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April 9, 2018 | 2 min read

Noticing the limitation the 'shaker bucket' system was causing busy commuters, charity payments specialists LibertyPay partnered with marketing agency Earnest to launch Tap for Change, a service designed to get charities set up with contactless donation technology.

Due to the decline in the use of cash payments in the UK – with £34bn being spend using contactless cards in the UK last year – Earnest and LibertyPay saw the need to provide a simple and cost effective offer for charities who want to make the leap from cash to contactless.

Through Tap for Change, charities can design, set up and rent their own contactless donation boxes for £25 per month. The contactless donation boxes can be configured to a set donation amount for when donors tap their card and also give those looking to give to charity the opportunity to change the amount they donate on the box itself. Charities will also have access to analytics for each box to keep track of how they perform.

"As specialists in charity payments, we know that charities need to innovate and develop their fundraising efforts to keep ahead,” explained Marc Frost, founder and chief executive officer of LibertyPay. “Building this offer means charities and not for profit organisations, both large and small, can add another vital channel to their income generation."

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James Wood, head of Earnest Labs, said of the invention: “While there is a huge leap in contactless payments in the UK over the last year, with over 3 billion contactless taps in 2017, we think it’s about time the world of donations moved on from change in a bucket and being hassled while you do your shopping to giving donors a simple and pain free way of donating.”

The product is also developing a ‘Sponsor a Box’ scheme – enabling the general public to pay for contactless donation boxes for the charity to use, in turn receiving reports on how many donations their box has enabled.

Find out more about Tap for Change and how it works here.

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