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Ipswich Town FC looking to score with new online sales platform from Reading Room

The new Ipswich Town FC online shop

Ipswich Town Football Club is looking to boost online sales through a seamless customer experience and has launched a new online shop through Reading Room.

Developed on a Magento-based platform, the club now has greater flexibility to run timely promotions and campaigns that support commercial objectives, while fans are now also able to customise their kits across all devices via bespoke kit-builder functionality.

With a focus on delivering a modern, sophisticated online shopping experience, the store also incorporates a more detailed product selection filtering process and intuitive product search, as well as easy-to-navigate product pages that boosts visibility of the Club’s extensive merchandise range.

After working with leading ePOS partner Touchretail on the development of Stoke City Football Club’s online shop, Reading Room partnered with them once again to deliver an end-to-end ePOS solution for both online and offline sales, allowing the Club to replicate in-store offers across its website for the first time.

Lee Hyde, director of retail operations at Ipswich Town Football Club, said: “We chose Reading Room because of their extensive Magento development knowledge, complex integration experience and track record of working with other professional football clubs, producing exceptional results of revenue growth and driving engagement.

“The team has ensured the site offers a balance of the latest ecommerce functionality, accessibility and simplicity to maximise the end user experience. We can’t wait to see the reaction of Ipswich Town FC fans, and look forward to working on future enhancements with Reading Room to ensure we remain at the top of our game!”

Hayden Evans, creative director at Reading Room, said: "Lee and the team brought a clear and well-thought vision of what they wanted to achieve in terms of customer experience, and this made collaboration and communication effortless from start to finish.

“With previous experience developing ecommerce offerings for football clubs, we know that shopping habits are changing with more people willing to make purchases on mobile devices. We carefully balanced our creative approach – making sure we delivered a bold, distinctive Club brand that worked in tandem with a clean and sophisticated ecommerce user interface. We hope fans will love it and can’t wait to work with the Club further so their retail offering continues to evolve.”

Reading Room’s development of an ecommerce website for Ipswich Town FC is another example of the agency’s ‘Playmaker’ suite of services, designed to help sports clubs better engage with fans and derive greater revenues from their digital portfolio.

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