Chobani continues brand evolution with new TV and digital campaign
Late last year, popular Greek yogurt brand Chobani updated its packaging and marketing materials design in a brand evolution celebrating its 10-year anniversary. That evolution continues with new video creative by Chobani for two of its products.
Chobani Flips ad
Spearheaded by Chobani’s chief creative officer, Leland Maschmeyer, the yogurt brand is introducing a series of TV commercials for its Flip and Drink offerings to highlight the magic and specialness of yogurt in two unique and distinguished creative territories – ‘Flipland’ and ‘Go with Chobani.’
Off the heels of the ‘Happily Ever After’ creative, which was unveiled during Chobani’s brand evolution, the brand looks to solidify the ‘magical’ and natural feel. Created as an imaginative escape, ‘Flipland’ takes consumers “from the ordinary to the extraordinary, into a world filled with magic and wonder, where playing with your food is a good thing,” according to Chobani. With over 100 different pieces of creative content, ‘Flipland’ intends to reach all corners of the media landscape from national, regional, and local, to digital and social with performance media.
The ‘Go with Chobani’ push looks to drive awareness around Chobani Drink. The campaign says that, “Wherever you’re going, you can now take Chobani with you.”
The three spots feature simple scenes that celebrate tender and sweet moments, like dreams of exploration and the pursuit of travel. The story is portrayed through dreamful lighting and warm color grading, creating a separate visual world from that of ‘Flipland.’
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Chobani
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