John Abraham encourages urban citizens to be healthy to do more in Sofit's latest
Hershey India's soy milk brand Sofit aims to strengthen its proposition of 'healthy energy to do more' in its latest campaign featuring actor John Abraham.
John Abraham encourages urban citizens to be healthy to do more in Sofit's latest / Hershey India
The TVC showcases a day in the life of an urban citizen who has to go through a packed schedule, altering between workouts, meetings, deadlines and travel. John gets his vigor to do a bit extra in every activity he undertakes after drinking Sofit.
Herjit Bhalla, managing director, Hershey India, said: “Sofit is a brand of strategic importance for Hershey India. Indians today are passionate about health and fitness and aim to have it all while juggling between work, travel and their passions. Sofit is an ideal drink to consume for anyone aiming for an active lifestyle. We have also recently introduced Sofit in a Coffee Mocha flavour, which can be consumed both hot and cold, for those who love a healthy wake-up brew.”
Sarosh Shetty, marketing director, Hershey India said: “Sofit’s new campaign showcases a slice of life of the young multi-taskers and how Sofit provides the energy to do more across day parts. We are sure that this creative will be well received by the audience and will position Sofit as the source of healthy energy to help them in their journey of achieving more from life”
John Abraham said: "It has been a great journey with Sofit and I am thrilled about the new look of the ad. The refreshed commercial is extremely relatable and relevant where I play the 'everyday hero' who must constantly oscillate between a gamut of tasks while being both, energetic and efficient.
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