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Major League Baseball (MLB) Technology Comcast

Chicago Cubs names Comcast's Xfinity as official entertainment and WiFi partner

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By Taruka Srivastav | Reporter

April 7, 2018 | 3 min read

Major League Baseball (MLB) team Chicago Cubs has announced Comcast's Xfinity as official entertainment and WiFi partner for Wrigley Field and the park at Wrigley.

Chicago Cubs names Comcast's Xfinity as official entertainment and WiFi partner

Chicago Cubs names Comcast's Xfinity as official entertainment and WiFi partner / Comcast

As part of the deal, Comcast will provide WiFi, video and voice services at Wrigley Field and the team's surrounding properties, including the Cubs' new front office at 1101 W. Waveland.

The agreement also makes Xfinity Mobile the Cubs' exclusive wireless partner. A number of these new branding and service elements will be on display when the Cubs take on the Pittsburgh Pirates in their home opener on April 9.

Comcast eventually aims to provide exclusive in-game video services as well, including live game feeds and other content throughout Wrigley Field and the park.

John Crowley, Comcast's regional senior vice president said: "Robust internet access, faster WiFi and exclusive video content are just the beginning. Not only do we get to design and build the network that will let every Cubs fan and visitor more easily do the things they already love to do, like share pictures and videos, post on social media and stream audio and video, but eventually it'll support a whole range of next-gen technology applications that are still on the horizon. That's exciting."

Colin Faulkner, senior vice president, sales and marketing, Chicago Cubs said: "First-class fans and an iconic ballpark like Wrigley Field absolutely deserve first-class technology. By partnering with Comcast, we'll be able to deliver exciting new best-in-class media and technology experiences for every fan who comes into the ballpark and every visitor who enjoys our surrounding attractions for years to come. The new technology Comcast combined with all the amenities and attractions we've added will make the fan experience a home run."

Major League Baseball (MLB) Technology Comcast

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Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goals – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit http://comcastadvertising.com/ to learn more.

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