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Technology Tiger Woods

Nike creates emotional 'welcome back' tribute to Tiger Woods

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By John Glenday, Reporter

April 6, 2018 | 2 min read

Tiger Woods' return to prominence has taken another step forward after sportswear giant Nike compiled a minute-long ode to the sportsman championing him once again as a brand ambassador.

Tiger Woods

Nike compiles emotional tribute to Tiger Woods

Charting the ups and downs of a turbulent career, Nike’s timeline reels off the players greatest accomplishments as well as his biggest mistakes as part of an emotional ‘welcome back’ film timed to coincide with Woods' return to The Masters after three years' absence.

Woods has championed his own TGR branding as part of efforts to build his reputation 'as a competitor off the course' and last year signed an endorsement deal with TaylorMade products.

Nike: advert-body-1 by Wieden+Kennedy

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Technology Tiger Woods

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Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel,...

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