With the madness of March behind us, the NBA is building up the hype to its basketball playoffs with a new spot titled 'Streets.'
The spot, created with agency Translation, will air during the Houston Rockets v Oklahoma City Thunder game on ABC on April 7. The ad looks to generate anticipation for exciting playoff basketball by first showing a desolate city street and then cutting to action-packed NBA highlights, alternating between shots of empty city roads and exciting dunks and defense from top players like Damian Lillard of the Portland Trail Blazers and Ben Simmons of the Philadelphia 76ers.
The voiceover opens with, "It's the NBA Playoffs, and many cities are anxiously awaiting to see which one gets to celebrate." It concludes with footage of some of the great NBA championship parades, complete with ticker tape and crowd-lined streets.
The spot, which will run across TV, digital banner and radio through the NBA finals, is part of 'I'm Why,' campaign, the latest installment in the NBA's ongoing 'This Is Why We Play' global platform.
The playoffs begin April 14.