Dating app Tinder has entered into the world of sport for the first time, inking a partnership with Manchester City.
The sponsorship covers the men and women’s first teams as well as City Football Group sister club, New York City FC.
The app – which operates in 200 countries, across more than 40 different languages – will give users access to exclusive content, match tickets and other stadium events.
“Tinder is a huge global platform which, just like football, is bringing millions of people together every day all around the world,” said Tom Glick, City Football Group’s chief commercial officer.
“With Tinder, we have a great opportunity to explore how we can combine Tinder’s significant appeal and reach with our global audience to create even more relationships in a new, fun and creative way. We believe this will be a perfect match for Tinder and for City.”
David Wyler, Tinder’s VP partnerships, added: “Tinder’s global presence and highly engaged user base gives us a unique understanding of what people all over the world are passionate about.
“And they’ve made it clear that they have a love for sports, particularly football. We wanted to be true to the game and do something unexpected by surprising the fans and our users with news of our partnership in a fun and creative way."
The partnership was launched with a City-branded blimp which flew over Manchester, whilst Tinder has switched its colours across its social platforms to show support in the build up to Saturday’s Manchester derby.
The news comes a month after Manchester City announced Barclays as it's official banking and credit card tour partner to expand its US sponsors portfolio.