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Sports Marketing Technology Samsung

Real Madrid inks a video content deal with Samsung


By Taruka Srivastav, Reporter

April 5, 2018 | 2 min read

Real Madrid has announced an exclusive video content partnership with Samsung in Spain.

Real Madrid inks a video content deal with Samsung

Real Madrid inks a video content deal with Samsung / Real Madrid

As part of the partnership, Samsung, an existing regional partner of the club, will offer exclusive content via Twitter to Real Madrid exclusively to Spanish fans.

According to Market4Place, fans will be able to see interviews with the players, access to the comments of the dressing room after the matches, press releases of the coach, goals and better plays of the training on the club's official Twitter profile.

Simone Tomassetti, head of sports partnerships, Southern Europe Twitter said: "We are delighted that Real Madrid and Samsung bet on Twitter to bring quality video content that is very interesting for our users.

"Twitter has always been the reference site to comment in real time on sporting events, see and share the reactions with its fans and hear firsthand the protagonists. With agreements like this, users now access relevant content about what is happening in the format they like the most: the video, "

Alfonso Fernández, director of corporate marketing at Samsung Spain said: "From Samsung we wanted to take advantage of the close relationship that binds us both to Real Madrid and Twitter to be part of an initiative in which we can offer unique content related to the world of football and offer it to fans from a social platform also unique to be up-to-date on sports news."

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