The collaboration will see Disney deliver Marvel 360-degree entertainment to StarHub customers through experiential events such as screenings of Marvel Studios movies and promotions.
The first activation will kickoff with a Facebook contest, which is open to all StarHub customers. One fan will get an opportunity to win a pair of VIP fan box tickets to meet with Robert Downey Jr (Iron Man), Benedict Cumberbatch (Doctor Strange), Karen Gillan (Nebula) and director Joe Russo at the red-carpet fan event at Marina Bay Sands on 16 April 2018.
The collaboration will span across four upcoming Marvel Studios movie titles: Avengers: Infinity War, Ant-Man and the Wasp, Captain Marvel and the sequel to Avengers: Infinity War.
As part of the deal, the StarHub Shop in Bugis Junction will undergo a Marvel makeover and will be ready by second quarter of 2018 with Marvel showcase.
Howie Lau, chief marketing officer of StarHub said: “Marvel is one of the world’s most loved brands and we are thrilled to partner Disney to offer even more exclusive privileges to our customers. This is in line with our commitment to delight customers through entertainment offerings which covers our pay TV content, movie screenings and experiential events.”
Amit Malhotra, country head, The Walt Disney Company Singapore said: “At Disney, we are always exploring new creative ways to connect with fans and families of our world class stories and beloved characters. With this collaboration, Marvel fans in Singapore will be treated to great experiences through StarHub’s extensive network and platforms."