Beefeater Gin has introduced a strawberry flavoured pink gin to tickle tastebuds in the hopes of establishing a more fun reputation.
Beefeater Pink has launched by independent agency Impero across 12 markets this summer complete with a new visual identity and creative campaign spanning out-of-home, on-trade and social media.
Michael Scantlebury, creative director at Impero, said: “With the gin market booming and new products launching on a weekly basis, half the battle is standing out. The Beefeater Pink campaign is designed to be bold and to disrupt – as well as to inject a bit of youthful fun back into gin.”
Beefeater Gin recently embarked on an 'urban' brand relaunch.