US Creative Work of the Week: Rickie Fowler's caddie speaks in clichéd jargon

Rickie Fowler and caddie for Grant Thornton's new spot

After a long winter, people must be longing to get out on the course, as a new spot for audit, tax and advisory firm Grant Thornton utilizes pro golfer Rickie Fowler for a humorous take on sports and business jargon.

Fowler, the eighth-ranked golfer in the world and a Grant Thornton sports ambassador, stars in a 30-second spot for the firm that takes place on the course. In it, he asks his caddie for advice on what club he should use.

The caddie then offers an unusual suggestion: "Let's take this offline, you've gotta bring your A-game, synergy, seamless integration, 110%..." The caddie continues with office and sports clichés until finally Fowler, annoyed, just asks for the club. The following copy reads: “Need solutions that make sense? Discover Grant Thornton.”

Created by Gyro Chicago/Denver, the spot is the first of a new 'Obvious Change' campaign.

For its humorous use of a spring sport combined with run-on jargon delivered in a golf whisper, our readers voted it the US Creative Work of the Week.

To see the spot, click on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.

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