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Manchester United partners with PingAn Bank to engage Chinese fans

Manchester United partners PingAn Bank to further engage Chinese fans / Manchester United

Manchester United Football Club has added another partnership to its roster, this time teaming up with Chinese banking group, PingAn Bank.

As part of the deal, PingAn Bank will offer Chinese fans of the club a range of Manchester United-branded financial services products, starting with the Manchester United credit card.

The partnership will further see PingAn Bank engage with the club’s 100 million-plus Chinese followers, with events and appearances from Manchester United legends and former players in cities across China; Beijing, Shanghai, Shenzhen and Guangzhou.

Exclusive products, offering fans unique access to Manchester United rewards, benefits and experiences, will also be communicated through the club’s website and social media channels.

Manchester United’s group managing director, Richard Arnold said: “With more Manchester United followers in China than anywhere else in the world, it is really important for us to be able to engage and communicate with our loyal Chinese fans, in what is a significant region for the club.

“Through our new partnership with PingAn Bank, we will be able to offer our fans, not only the opportunity to access first-class financial products, but also give them access to exciting and new opportunities to connect with Manchester United and show their affiliation to the club they so passionately support.”

Yu Ruzhong, executive vice-president of PingAn Bank Credit Card Centre said: “Manchester United have a large number of fans in China, being one of the top football clubs worldwide. Contributing to the bond between the club and fans, PingAn Bank will continue diverse services and explore cross-over collaboration with Manchester United to create a unique experience for the fans.

"The Manchester United credit card launch will be the very first step of our partnership and we will offer more products and engagement experience to fans in China in the future.”

Manchester United was recently named as the most popular team online in China.

The Drum previously caught up with Sean Jefferson, director of partnerships for United to discuss how the club's #ILoveUnited events are helping to woo sponsors and fans globally.

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