Indian e-commerce brand Flipkart has given a cultural spin to the adage 'Jhooth Bole Kauwa Kaate' (translated- If you lie, a crow will bite you) to promote their #NoKiddingDays event which ran for two days (April 1-2).
The campaign spot, conceptualised by Dentsu Webchutney consists of a seven- part mini series featuring adventures of a Flipkart Kidult (Kid adult - voiced by comedian Sunil Grover) . Through each film, the kidult puts “too good to be true” products on event day, to test through his “Kauwa” (Crow), or “Crow-ji” as he calls it.
Ashwin Palkar, creative director, Dentsu Webchutney said: “This was a project of firsts. The first time we’re attempting a Flipkart kids series featuring only one core protagonist, the first time the brand is attempting a mini-series.”
Kartikeya Bhandari, senior director, marketing, Flipkart said: “Flipkart is the destination for India when it comes to mobiles, TV and fashion, however, with shopping occasions like No Kidding Day, we are embarking on the prerogative to make it effortless for customers to own everything they need and aspire to have.
"Be it anything -from a lunchbox to a blood pressure monitor. It’s the little things that matter in life and hence on this occasion, we are focusing on the wide selection of daily essentials that one requires along with hallmark of top ratings and great reviews.”