Users can ask the Google Assistant on their phones, Chromebook or home device, “Hey Google, Where’s Waldo?” to start. They can start the search for Waldo by tapping his face on Google Maps app. On tapping, Waldo starts waving and the users then need to find him in crowded places.
Once the user spots Waldo, they will be transported to places all around the world, where they can search for Waldo over and over again.
Participants also stand a chance to win badges throughout their journey by finding Waldo and his friends who are Woof (but all you can see his is tail), Wenda, Wizard Whitebeard, and Odlaw.