Discover client recommended agencies

Ad of the Day: Reese's replaces real eggs with chocolate in April Fool's Day prank

Reese's celebrated both April Fool's Day and Easter together by replacing eggs with Reese's peanut butter cream eggs in a grocery store to prank people.

They placed hidden cameras all around to record people's reaction. While some onlookers appeared confused others appeared to enjoy the activation.

Reese's used the opportunity to bond with people online and also also managed to prank some people on Twitter.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy