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Advertising Brand Safety

Fox News host Ingraham 'vacations' as brands drop their spend after shooting row


By John McCarthy, Opinion editor

March 31, 2018 | 3 min read

Once again brands are orchestrating a mass exodus from Fox News; this time it is host Laura Ingraham who has propagated a brand safety situation.


Laura Ingraham leaves her show for guest hosts

With similar pressure having previously been applied to hosts Sean Hannity and Bill O'Reilly, Ingraham's issue comes from mocking a survivor of the Parkland shooting for not getting into his college of choice.

On Wednesday, Ingraham tweeted to David Hogg, one of the lead proponents of the Parkland movement claiming he "whined" about his future in education.

Amid criticism for pursuing a shooting survivor, on Friday, Ingraham announced that she will be taking a holiday in the coming week, replaced by "a great lineup of guest hosts".

The Conservative host has since apologised for her feud with the teenager.

Nonetheless, Ingraham has announced that she will be going on "vacation" celebrating Easter with her family.

MediaMatters has documented the scores of brands that have left the show. Nutrish, TripAdvisor, Wayfair, Expedia, Nestle, Jos A Bank, Johnson & Johnson, Hulu, Stitch Fix, Jenny Craig, Office Depot, Honda, Liberty Mutual, Principal, Miracle-Ear, Ruby Tuesday, Atlantis, and Entertainment Studios have all announced they are cutting spend leaving IBM and side sponsors like MyPillow.

It is worth noting the brands have cut chords with the show and may choose to continue courting the Fox News audience in other time slots.

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