Monash University is challenging young Australians to change what they don’t like in the world with a confronting new campaign that aims to hold up a mirror to the issues shaping the global community.
The campaign kicks off with an impactful 60-second film that draws from footage of major social and political issues from around the world, such as climate change, the conflict in Syria, the refugee crisis and the anti-gun rallies in the US.
Every scene featured in the film aligns with a research, work project or a learning approach that Monash is part of and aims to serve as a call to action for those who want to effect change in the world.
Fabian Marrone, chief marketing officer at Monash University, said, “There are serious challenges facing the world and the human race, but we all have the power to address them head on. ‘If you don’t like it, change it’ is a call to action. It’s Monash acknowledging we have a role to play in the solutions and inviting those who want to change their lives or the lives of those around them to be part of it.
“The campaign acknowledges those agents of change already taking action and mobilising others. It acknowledges the challenges the global community is facing and reminds us we can all play a role in progress”.
The film, which features a music track from local Indigenous artist A.B. Original, is part of a national campaign and was created by advertising agency Y&R Melbourne.
Y&R Melbourne executive creative director Jake Barrow said, “Universities are meant to be full of the restless and change-makers. It is no secret that, right now, the world needs them more than ever. This idea seeks to identify these people and give them the opportunities to leave the world in better shape than they found it.”