Drew Barrymore is the model of positivity, and watching her sing and dance her way through a musical for a campaign featuring comfortable footwear is perfect for her sunny disposition.
The Crocs 'Come As You Are' campaign celebrates everyone being comfortable in their own shoes. To kick off the celebration, Crocs global celebrity Barrymore steps out of her comfort zone and gets comfortable singing and dancing in the global debut of Crocs: The Musical.
"Comfortable is always and forever," sings Barrymore at the start of the one-minute-40-second musical ad. She then sings that you don't have to be perfect, or care what people think, you just have to be comfortable being you, and thus be comfortable wearing the clog-like Crocs. The brightly colored sets Barrymore dances through match the mult-hued Crocs featured in the ad.
The catchy tune kicks off a campaign that extends throughout 2018, including additional video content featuring Yoona (a K-Pop Star) and Henry Lau (an international superstar), as well as a robust influencer program, Snapchat filter and UGC program. With each piece of content, the brand wants to make clear that when you're comfortable in your own shoes you can do anything.