This year The Drum Roses Creative Awards can now reveal the shortlisted nominees. Emma Scott-Robinson, chairperson of the judging panel and creative director at SapientRazorfish said that there has been a return to “creative craft” this year.
She said: "What I saw from the entries has been a return to pure, highly detailed, beautiful craft. Interestingly, we have not had very many entries in areas like AR and VR but the quality has been really high. It was also nice to see humour coming through. As judges, we really enjoyed those entries that have that little bit of spark, that little bit of magic, those that have made us smile."
The nominations for ‘Design: Poster’ include: Cheetham Bell, Royal Exchange Theatre - Jubilee; Taxi Studio, Festival of Print Letterpress Collective - Festival of Print Posters; Chapter, IPA - Celebrating 100 Years; Split, Self-Initiated project (not-for-profit) - The Leeds Creative Family Tree and Smiths Workshop,Bradford Civic Society - Bradford Civic Society High Point Poster.
According to Bray Leino executive creative director, Nicola Roberts, the entries this year are beautiful, eye catching simple ideas with bold visuals. She explained: "The key trends for me have been really big, bold, really great juicy visuals. I haven't seen that for a while, peal simplicity with visual standout.
"I've been blown away by the standard of the entries this year. As always when you judge, there are a few things that your not sure about but overall the quality has been really good.
"Obviously one of the judging criteria is that you are outside of the M25 and I think, historically there's a snobbery about that it needs to be inside the M25 to be of value and to of a standard. But actually I've seen some great things that I'm going to remember when i wake up tomorrow.
The nominations for ‘Craft: Art Direction’ include: Cheetham Bell, Royal Exchange Theatre - Jubilee; Chapter, IPA - Celebrating 100 Years; Chapter, RNIB - Feel Christmas; TBWA Manchester, PAPYRUS Prevention of Young Suicide - PAPYRUS Exam Questions and TBWA Manchester, MBNA - Expires.
Soul chief creative and founding partner, Shaun Moran saw a rise in agencies entering work from smaller, lesser know clients.
He said: "What I found really interesting is that there seems to be a lot of smaller clients that you might not necessarily have heard of and I thought that was a really good thing. It was shown in the work because a lot of it was braver. Because they were smaller clients the eyes of the world weren't on the agencies, who weren't as worried about being a bit cheeky, saying something a bit more controversial and having a bit more of a personality."
Sponsors of these awards are: Chesterfield Group, Become Recruiment and One Minute Briefs