Mondelēz appoints Danone marketer Martin Renaud as global CMO in restructure
Following the departure of its chief marketing officer Dana Anderson in 2017, Mondelez has appointed a global chief marketing officer in the form of ex-Danone exec Martin Renaud.
As global lead Renaud will be accountable for marketing the company’s portfolio of "power brands" like Oreo and Milka chocolate
Renaud's appointment brings with it a restructuring of the marketing team, with the snacking giant having appointed four new regional chief marketing officer roles to work under the new boss.
As global lead Renaud will be accountable for marketing the company’s portfolio of "power brands" like Oreo, Cadbury Dairy Milk, Milka chocolate and Trident gum. He will oversee the teams responsible for brand strategy and agency relationships, marketing capability as well as media and digital.
In the newly-formed team, Debora Koyama will take on the role of regional chief marketing officer for Europe, joining from ABInBev where she recently was the global marketing vice-president for Stella Artois & Craft.
After two decades at the company, Jason Levine has been promoted to the role of chief marketing officer for North Amreica. Maria Mujica, meanwhile, has been promoted to the role of regional chief marketing Officer for Latin America.
In Asia, Mie-Leng Wong joins the company as chief marketing officer for Asia, Middle East and Africa, having served in marketing leadership roles at Unilever and Heineken.
Renaud himself joins the company from Danone, where he was most recently president, Fresh Dairy for Europe.
Tim Cofer, chief growth officer at Mondelez said: “Investing in a new regional chief marketing officer model will not only bring deep expertise to our marketing practice, but also increase connection and collaboration between our Global CMO, our P&L leaders and the global team.”
He said the new structure would "change the trajectory" of the brand's marketing function to help drive growth.
The news follows on from 24 months of change for Mondelez, in which it re-split its marketing and e-commerce functions, and lost several members of staff including senior digital marketer Bob Rupczynski and Roberto Marques, executive vice-president and president of Mondelez's North America business.