Red Bull has unveiled a new prank video titled 'Special Delivery', featuring Kris Bryant, to promote his limited edition cans across Chicago and parts of the Midwest ahead of the 2018 Major League Baseball (MLB) season.
Red Bull associated with Bryant in 2015 and is also the official energy drink partner of the Chicago Cubs.
The limited edition features a Snapchat Snapcode that unlocks augmented reality experiences, which has a world experience feature that allows fans to pitch to Kris Bryant. He appears in users world lens, while the front facing experience has the selfie lens which transforms the user’s face into a baseball that Kris hits into the air.
The video to support the campaign features Bryant going undercover making pizza deliveries to unsuspecting Fantasy baseball leagues during their all-important drafts.
Last year, Greg Maddux pranked me...This year, I’m going after fantasy baseball fans! Check out the full prank at https://t.co/a3h26kAR4E. Such a fun way to launch my new limited edition @redbull can for Chicago! pic.twitter.com/PCxAsymvSl
— Kris Bryant (@KrisBryant_23) March 27, 2018