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Creative Creative Works Social Media

Tiger Beer unleashes uncaged heroes to inspire others through creativity


By Taruka Srivastav, Reporter

March 27, 2018 | 2 min read

Tiger Beer’s latest campaign claims that if someone has the courage to pursue their passion then they can make a positive impact on the world.

Tiger Beer unleashes creative heroes in an eclectic way to inspire others

Tiger Beer unleashes uncaged heroes to inspire others with creativity

The campaign 'Uncaged Heroes' features an eclectic group of dancers, musicians, painters, technology lovers and persistently pursuing their passions despite facing obstacles.

The campaign features ‘Trashion’ designer, Daisy Harris-Burland, Rapper RoxXxan who uses her street style music to fight gender stereotypes, chef and restaurateur, Willin Low, who is preserving traditional Singaporean hawker food by using it as his inspiration to create ‘Mod-Sin’ cuisine and CEO of Open Bionics, Joel Gibbard, who is pioneering the development of affordable and open source bionic prosthetics.

It also features musician Mei Segev and street artist Hua Tunan.

The campaign will have local market activations in 13 markets around the world namely Taiwan, USA, Malaysia, Singapore, Japan, Korea, Myanmar, Mongolia, Canada, Thailand, Cambodia, Germany, and New Zealand. They will then come together at a global event hosted by the brand in September 2018 at Benedetto Marcello Conservatory of Music in Venice, Italy.

Jeremy Beadles, regional corporate affairs director of Tiger Beer, Heineken Asia Pacific said: “Tiger Beer has always done things differently and challenged norms in order to help people uncage their tiger spirit. Our belief is that the best ideas are born on the streets.

“Uncaged is a reminder of the tremendous potential that lies within the young generation, and we want to use our global scale to ensure that these people are given the recognition and support they deserve as they use their creative talent to make a positive impact in their communities."

Tiger Beer: advert-body-3 by Academy Films

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