SpotX and AnyMind Group become founder members as The Drum Network expands into APAC region
As The Drum continues to expand it editorial coverage in the APAC region, growing technology businesses SpotX and AnyMind Group have signed up as founder members of The Drum Network APAC as they look to utilise The Drum’s global online channels as key platforms to support their continued growth.
The Drum Network was launched in the UK more than ten years ago to support ambitious businesses to build their industry profile and it currently has more than 250 members across the UK, Europe and North America, many of which are ambitious independent agencies and tech businesses.
Speaking of their reason for joining The Drum Network Chris Lu, senior regional manager, communications at AnyMind Group, said: “As a company that is predominantly Asia-based, The Drum Network provides AnyMind Group, previously AdAsia Holdings, with a platform to provide regular insights into digital advertising and influencer marketing across the company’s 10 Asian markets, to audiences in Europe and North America.
“Additionally, with the company reaching two years of operations, and a comparative newcomer to the industry, the opportunity to reach such a wide audience is one not to be missed.”
Drum Network membership gives businesses access to a range of support tools all aimed at helping a business to raise and maintain its profile through The Drum’s many on and off-line platforms. Core to the membership is The Drum Network Hub, which enables all members to own and manage their own content platform on The Drum’s website, which they can upload all their company information and content to.
Companies who join The Drum Network at a Premium and Platinum level also get access to one of The Drum’s B2B writers who can help them to edit and create news, insight and opinion articles that will appeal to readers of The Drum website to ensure the right people are reading your content. The membership also includes a range of discounts and access to The Drum’s events in the region.
Online video advertising platform SpotX recently signed up to use The Drum Network’s tools to build its profile. Mandy Davenport, senior marketing and communications director at SpotX, said: “We have joined The Drum Network to drive better connection both online and offline with those involved in the video advertising industry across Asia Pacific Region. It is an excellent way to connect, interact and share knowledge with those who are also interested in the change and innovation that is happening in the media space today.
“We hope to be able to build new relationships, amplify our stories and share our knowledge and thought leadership of what is happening in online video across Asia – with people who are looking to share ideas and do business with us.”
If you are based in the APAC region and would like to get involved with The Drum Network please contact Gavin Floyd at gavin.floyd@thedrum.com or by telephone at +65 9298 9137.
