Storms have gotten stronger and more vicious, and their effects are highlighted in a new Colombian campaign for World Climate Day.
In honor of the day, Conservative International has launched a new spot designed to highlight climate change and the fact that hurricanes, earthquakes and tsunamis happen more and more often in different countries all over the world, to often devastating effects.
Conservation International (CI) works to protect humanity’s biggest ally in the fight against climate change: nature. The organization envisions a world where nature itself helps address the issue of climate change. With natural disasters leaving behind shocking images and footage, CI thought it was time to convey this to the world and maximize nature’s contribution to the conversation. 'Nature Signs' is another effort to increase awareness to this issue, to help the world see what Mother Nature is trying to tell us.
The campaign, developed by MullenLowe SSP3 Colombia, features various shots of traffic signs in the midst of storms. The signs, in the context of these climatic disasters, show how easily life can be altered. Stop signs blow violently in the wind, are covered up by flood waters and obscured by snow.
“We used real journalistic photos of several floods, hurricanes and storms around the world to reinterpret the meaning of traffic signs. By putting them in a different context, we were able to use the signs to convey messages to humans from nature and the earth so people stop and think about the impact their actions have on the world,” said Carlos Andrés Rodríguez, chief creative officer at MullenLowe SSP3.
Nature Signs will air on TV through a collaboration with Caracol Television, along with outdoor and social media elements across Colombia.
Fabio Arjona, general manager for Conservation International Colombia, added: “The intention of this campaign is to understand that everyone can do something against the climate change."
Conservation International Colombia is part of Conservation International, a global non-profit organization that has been protecting nature for the benefit of all for the past 30 years.