Travel site Orbitz has launched a new integrated brand campaign with a duo of suited women snapping deals into place as they navigate the site and travel with advantages.
The campaign – featured in social, digital, and OOH – done with Havas Chicago Village, shows consumers that they can get and use rewards instantly when booking with Orbitz.
Travelers today are seeking the best deal, perfect Instagram shot and most rewards and they want them immediately. While some booking sites make people wait forever until they can use their rewards, Orbitz takes a different tack.
The campaign features four 15-second spots showcasing the ‘Orbitz Duo’ enjoying just a few of the many perks the site has to offer. The two women that make up the silent duo are billed as savvy travelers, outfitted in similar blue suits and sunglasses, a bit like the Blues Brothers. Their actions speak for them as they optimize the site’s features.
In ‘Book, Earn, Go’, one of the duo is plagued by browser tab paralysis. The other takes the mouse and guides her friend to close all of her browser windows and simply book with Orbitz. Upon clicking, she instantly racks up Orbitz Rewards. In ‘Downward-Facing Duo’, the Orbitz Duo attempt to do paddleboard yoga in the resort pool as part of their instant perks from Gold Status.
‘Rise and Shine’ shows Orbitz Duo being rewarded a free breakfast in the comfort of their upgraded hotel room thanks to Gold Status, while ‘Do it for the ‘gram’ finds the duo using ‘Orbucks’ to stay another night, which means more time hit the beach for one last photo shoot.
The campaign is the launching pad for an ongoing partnership with the Havas Chicago Village to showcase the evolving line of instant perks that Orbitz Rewards has to offer.
“Consumers are constantly overwhelmed with how and where to book their travel. We want to help them get to where they want to go while also rewarding them in the process, and we give rewards immediately, allowing them to enjoy these perks on their current and/or future trips,” said Ramses Meijer, general manager of Orbitz. “We partnered with Havas Chicago to lay the groundwork for our evolving work that demonstrates the ease and rewarding part of booking travel."
A series of six-second ads bolsters the campaign's push to show how easy the site is to use and build perks. See all the spots by clicking the Creative Works box below.