Richmond-based creative agency Arts & Letters Creative Co. has been named agency of record for Google Chromebooks, tasked with handling all strategic and creative marketing duties for Google’s laptop business.
Google has been Arts & Letters’ flagship client since the agency opened in 2017. Work with the search giant began with a creative partnership with Google Creative Lab that Arts & Letters said encompassed a range of projects.
Among the work Arts & Letters has done for the company is a campaign that introduced consumers to the new series of Google’s Chromebooks for last holiday season.
As lead agency for Google Chromebook, Arts & Letters has been appointed to enhance the brand’s overall impact and will work in partnership with Chromebooks’ other agencies to fully integrate its message across all platforms. The Chromebooks business is part of Google’s Platforms and Ecosystems Product Area along with Chrome and Google Play.
Aude Gandon, global brand director for Google, remarked: “Arts & Letters understands our brand, our business and our infrastructure. They’ve already proven themselves a seamless and agile creative partner, and they were the perfect choice to entrust with our marketing efforts as we move towards raising the bar of creative excellence across all of our brands."
Google has most recently worked with Arts & Letters on spots aired during the Academy Awards, featuring model-author Chrissy Tiegen and her crooner husband John Legend, NBA pro Kevin Durant, and singer-songwriter Sia.