Exeter Cathedral spreads its message online with new portal

Exeter Cathedral.

Exeter Cathedral is aiming to lead the way in how religious institutions market themselves online, following a complete refresh of its online portal by digital marketing agency AB.

The new site was required to meet the varied requirements of the Cathedral’s churchgoers, hirers, the local community as well as tourists and potential visitors. The new site features a centralised events calendar and also raises the profile of the Cathedral’s fundraising efforts, including its current Big Lego Build project.

Laurence Blyth of Exeter Cathedral explained that the Cathedral’s previous site was no longer fit for purpose, which has led to the need for the commission. “It told the story of the Cathedral from a religious point of view, but hadn’t kept pace with how the Cathedral needs to fundraise and attract tourist visitors. The portal developed and delivered by AB has been very well received and we expect to see a significant uplift in visitor numbers this year as a result of our enhanced digital presence.”

Lisa Alleway from AB, added: “Working with the Cathedral was different from a regular commercial client as the Cathedral has so many different purposes: place of worship, venue for a wide range of events, tourist attraction. However, the client’s passion for digital was clear from the outset, with Exeter Cathedral already one of the first in the UK to embrace VR (through the Interreg-Funded Vista-AR project), as well as coordinating interesting projects like The Big Lego Build online. By liaising with key stakeholders at every stage of the development process, we’ve been able to deliver a site that meets the needs of all."

AB operates offices in Exeter and London and works with clients including The Cotswold Company, Useyourlocal, Doncaster Sheffield Airport and Sabio.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.