The chief executive of French OOH giant JCDecaux has not ruled out bidding to take over its US rivals Clear Channel or Outfront Media, however the he said company has no plans to do so in the immediate future.
The firm's boss, Jean-Charles Decaux told French finance weekly Les Echos-Investir that while a takeover of either "could make sense" nothing is planned in the short term.
He added: “We have risen to the highest rank in all geographical areas except the United States, the world’s largest advertising market, where we are number four.
"If we had to do a structurally important deal, it would probably be in the United States, which has the potential to become our top geographical area."
While a potential bid by the JCDecaux for a smaller US rival has been rumoured to be in the pipeline since 2017, Decaux hinted that the ideal price had yet to be set.
"We will be very picky, very vigilant, about the financial conditions. This must make sense operationally and strategically, but also from a financial point of view," he asserted.
Decaux's businesses generated €3.5bn in revenues in 2017.