WeTransfer unveiled a campaign in solidarity with the March For Our Lives demonstrations today (March 24) where kids, families and supporters demand the end of gun violence and mass shootings.
WeTransfer will dedicate 100% of its advertising space globally to a wallpaper in support of common sense legislation and the need for change, promoting a series of creative projects on WePresent, WeTransfer’s editorial platform, which highlight perspectives on gun reform and the lasting impact of violence.
WeTransfer has unveiled four projects from creatives that address gun violence in different mediums. WeTransfer commissioned eight artists and designers, including Edel Rodriguez, Kate Moross, Camila Rosa, Eike König and Wagenbreth, to come up with an artwork around Enough is Enough, the slogan used by March for our Lives.
Kathy Shorr’s Shot Project showcases the diversity and humanity of survivors with a collection of portraits of survivors of gun violence. Ellen Utrecht/MikeTeevee and Kyle Hausman-Stokes, a director and US Army combat veteran, created a PSA featuring the voices of 16 military veterans speaking out about gun reform, specifically, the AR-15--and explaining that while such a weapon is appropriate for combat situations, it should not be in the hands of the civilian public.
Craig Taylor, editor of Five Dials magazine and author of Londoners, created an interactive digital story about one survivor of a shooting in Utah.
All four pieces on gun reform will appear on WePresent throughout the week of March 19th, and on March 24 & 25.
Damian Bradfield, president of WeTransfer said: “At WeTransfer, we have always sought to effect meaningful, positive change in the communities we exist within, be it through providing grants, exposure, or broader support to contribute to growth and the work of creatives to provide perspectives on the issues of today. Gun violence is an issue that hits close to home for us.
“The year we were founded in the Netherlands (2009) 107 people died in gun-related incidents across the country. We opened our first office outside of the Netherlands in late 2016 in Los Angeles, bringing some of our team members and their families to the city. Last year--our first year in the US--over 15,000 people died in gun-related incidents, including nearly 350 in mass shootings. This is a global issue that we cannot ignore.”