Discover client recommended agencies

Ad of the Day: Manchester City FC #SameGoals campaign urges girls to play football

Manchester City FC is encouraging more girls to play football whatever their background in its #SameGoals campaign.

The initiative will see Manchester City send out more than 2,000 footballs to encourage girls to keep playing. #SameGoals follows the successful launch of Same City, Same Passion aimed at promoting the women’s game.

The spot features girls scoring and saving goals. For every video the club receives, it will send out a limited-edition football. To enter, videos should be uploaded to Twitter or Instagram tagging @ManCity and using #SameGoals.

Steph Houghton, Manchester City captain, said: “My first memories of football are kicking a ball about on the playground. You really can play anywhere once you have a ball, which is why Same Goals is such an exciting initiative. We’re getting girls to give football a try and providing them with a ball so they can keep practising.

“Inspiring the next generation of players is important to us as a team, to be considered role models is an honour and we hope what we do today can make a difference. It all begins with a ball and from there anything is possible.”

Gavin Makel, head of women’s football, added: “With the launch of Same Goals, we want to ensure girls have access to the one tool they need to practise every day and to show them that they too can dream of one day pulling on that sky blue shirt and becoming a professional footballer.

“Manchester City have a longstanding commitment to growing girls' participation in football and when we re-launched the women’s team in 2014, grassroots and youth development was outlined as one of our key objectives. We have made a lot of strides in that area, both through our City in the Community programmes and with the establishment of our girls’ academy in 2016. We are delighted that with Same Goals we have the opportunity to inspire even more young girls to get involved in football.”

Overall Rating
4/5 Vote

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy