Suzuki pulls Ant & Dec sponsorship

The brand will continue to sponsor Saturday Night Takeaway’s final two episodes, which are to be fronted by Declan Donnelly on h

Suzuki has withdrawn its multi-million pound sponsorship of Ant & Dec following the arrest of Ant McPartlin earlier this week.

The brand will continue to sponsor Saturday Night Takeaway’s final two episodes, which are to be fronted by Declan Donnelly on his own for the first time, but has decided to cease activity featuring the pair and members of the public winning a new car.

In a statement, Suzuki said: “Suzuki are withdrawing their advertising campaign with Ant & Dec. No further material featuring the duo will be aired and Suzuki's endorsement deal with the pair has come to an end.

“We agree with ITV and Ant & Dec that it was the correct decision not to broadcast Saturday Night Takeaway this weekend. As a car brand we recognise the seriousness of Ant's charge. We completely support Ant's decision to seek treatment.

“Suzuki will however continue to sponsor the last two episodes of this series of Saturday Night Takeaway with our current idents. Suzuki very much supports Dec and ITV's decision to broadcast the shows and as headline sponsors we also want to support the competition winners who have won places on the Plane to Florida for the series finale.

“No further statement or comment will be issued by Suzuki GB PLC,” it concluded.

Read Richard Hillgrove's op-ed on the Ant & Dec dilemma now.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.