Major League Baseball’s opening day is a week away (March 29) and 215 McCann’s premiere campaign for the San Francisco Giants has some of the team’s stars imagining what their lives would be like if they weren’t professional baseball players.
On the team’s 60th Anniversary in San Francisco, the Giants’ ‘It Doesn’t Get More SF’ campaign highlights the team’s place both in San Francisco’s history and modern culture. The brand campaign includes outdoor elements and five 30-second spots under the banner of ‘If I Weren’t a Player.’ Each spot features a different Giants team member contemplating how their lives would be different if they weren’t on the team.
Brandon Crawford would be a professional fan. The spot shows him as an associate manager of a local health food store as well as being a die-hard SF baseball fan. Joe Panik would still have been a success, as the founder of a San Francisco tech startup with a best-selling autobiography who cuts off calls with investors to be a proud Giants fan.
The bearded Hunter Pence would be a multi-dimensional artist, including an experimental musician, painter and sculptor who works with Giants memorabilia to create sculptures.
Buster Posey, rather than crushing baseballs at the plate, would be serving plates in a different fashion as a famed Bay Area chef who finds culinary inspiration at the team’s AT&T Park, including an inspired acorn foam creation.
Andrew McCutchen’s alternate life is as a physical education teacher at a middle school.
For 60 years, the San Francisco Giants have been an integral part of the city and have won three World Series championships. When it comes to baseball, it doesn’t get more SF than the Giants, and that’s what the campaign is trying to relay.