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The Digital Transformation Festival recap

Lynn Lester
Managing Director of Events at The Drum

'Dear LA, you're welcome': Zlatan takes out full page LA Times ad after signing with Galaxy

The outrageous sporting titan marked his move from Manchester United to the LA side with a full page splash in the LA Times

Ad land may not have had Zlatan Ibrahimovic pegged as a razor sharp copywriter, but it appears there is nothing LA Galaxy's latest recruit cannot do, as proven in a full page splash in today's LA Times.

The outrageous sporting titan marked his move from Manchester United to the Los Angeles side with a full page splash in his new local paper.

The simplistic print ad simply read: "Dear Los Angeles, You're welcome." Ibrahimovic's signature can be seen imprinted at the bottom.

When Ibrahimovic first joined Manchester United, local social media agency Social Chain erected a cheeky billboard making light of the footballer's towering personality; the poster read: 'Manchester, welcome to Zlatan'.

The Social Chain creative paid homage an infamous 'Welcome to Manchester' sign paid for by rival club Manchester City FC when Carlos Teves jumped ship to City from United back in 2009.

Ibrahimovic is no stranger to advertising, the Swedish star featured Volvo's Euro 2016 campaign, which was a "celebration of the independent mind".

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