Vice India has announced the appointment of Chanpreet Arora as chief executive officer and Samira Kanwar as head of content as Vice India officially goes live next month in partnership with The Times of India Group.
Vice has further partnered with PepsiCo brand Mountain Dew to explore the journey of Arjun Vajpai as he attempts to climb Mt. Kangchenjunga. It has also assembled a team of 40 journalists, editors, producers and creatives in India to focus on content production, editorial, creative services and content distribution.
According to the company, it has also planned for local content that will span conversations across topics like food, music, sex, identity, nightlife, arts, politics, literature, and comedy.
“We are committed to building a company that speaks to a generation that is defining today's cultural conversation in India and that is based on values of empathy, equality and inclusion. All our decisions, including choice of partners, must reflect this core belief," said Arora
Naseeb Puri, associate director for Mountain Dew at PepsiCo India added: “We are excited to be the first to work with Vice India, that aims to be the vehicle and voice for the Indian youth. This partnership represents the convergence of two brands coming together to tell an inspiring story of courage to millions of young consumers across the country.”